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Questions for the Behavioural Insights Team

Kizzy Gandy, Senior Advisor at BIT, answers questions about the exciting new offer for Big Local areas.

What are behavioural insights?

They’re the ideas and evidence that help to explain the decisions humans make. Like how we’ve all thought of switching energy providers for a better deal on our gas and electricity, but the hassle of filling out the form has put us off, even though we could save money. We are all influenced by a range of ‘biases’ similar to this, which can lead us to make judgments which are not always in our best interests. In fact, seemingly small factors can be hugely influential. Understanding this allows us to design services and programmes which benefit more people and change how people behave.

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