A photocall is an opportunity for journalists to come along and take photos and/or film for publication and broadcast. It might also include doing interviews with you. A good photocall is where something happens (the opening of a new shop) or there is a strong image (children holding up their anti-litter posters). Make sure you get permission, if you need it, for whatever you are planning.
Make the picture easy for the journalist to use:
- Write ‘Press release and photocall’ above the heading in your press release.
- Include clear details about the time, date and place of your event.
- Write a short description of your event.You can base this on a summary of your press release.
- Hold a photocall at the beginning of your event, when everyone is available.
- Bear in mind the style of a newspaper when asking for photographs - action pictures are better than people standing in a row smiling at the camera.
- A few days before your event, send the photocall information to journalists again, as a reminder.
- Include the name and telephone number of a contact person.
If you're providing your own picture for publication, check with the paper that the resolution is good enough, add a caption, and name anyone who should be identified, reading from left to right.